Leading architectural photographers know that an architectural photography assignment is a commitment of time, of resources and of money. They have pooled their immense amount of knowledge to produce this checklist to make your next project more efficient.
Creating high-quality images on location presents a complex series of challenges. Thorough planning and communication among the client, the photographer, the location owner and representatives at the site can help ensure maximum efficiency and productivity. The material in this checklist has been gathered from design firms and architectural photographers around the country. While each assignment is unique, the information will be helpful in anticipating issues that may come up during the planning and actual production of a location photography project. It is a useful reference guide for the designer, the client, others involved in the assignment and for the photographer as well.
Description of assignment and preparation of the job proposal:
The client to specify:
The photographer to specify:
Negotiation and fees:
The photographer's fee is predicated on the use of the images and the costs of production. Broader usage increases the value of the images. Fees are adjusted proportionately. Client and photographer must understand if there is leeway in the budget for unexpected conditions, extra views, variables in time, materials, job costs. If the budget is fixed, the limitations should be clearly understood by all parties. If the client needs to negotiate a lower fee, what can be given up in return?
This might involve restricted usage, fewer views, less elaborate lighting or styling, longer deadlines, more prominent credit line for the photographer, among other options. Once all terms are understood and agreed upon, the client should be willing to sign a proposal or a contract and to provide a purchase order along with advance payment to confirm the assignment.
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